Anyone who knows me understands that television commercial breaks are not the time to engage me in conversation. My poor wife, who loves to chat, discovered this early in our relationship. Lucky for me, she didn’t ditch me after the first few times of unsuccessfully attempting to rip my attention away from the television to share a brief story of her day, only to discover my brain was fixated on the 30-second vignettes on the tube.
This attraction to advertising started at a young age. I can recall being mesmerized by TV, radio, print and even billboard ads when my age was represented by a single digit. Over the years, the attraction turned into a passion, a college degree, and ultimately, a career in marketing communications.
Something 2 Ad is my forum for sharing my passion. This will be more than a review of ads past and present that have captured my attention along with an explanation of why I like them (or not); I'll also be discussing advertising in all its forms, the power of advertising to affect change in society, both positive and negative, and whether or not agencies and their clients have responsibilities to their customers and the public at large. I also plan to research and comment on where advertising is going. It's a vast and exciting subject and I intend to delve into all areas where I have an interest, a point of view, and a desire to learn.
So let's start the journey and see where this blog goes. I hope you enjoy what I have to say and are motivated to provide your thoughts, whether you agree or disagree with me.
Let's start with a look at a commercial that is currently airing on national TV. Embedded here is one of my faves from the AT&T U-verse campaign:
This ad just cracks me up. The girl is a hoot. Love her attitude! The brief exchange between Tim and Mason is great; especially how Mason endures Tim's wisdom and then dismisses him with a simple "Yea, but I, I don't have that." His facial expression and body language speaks volumes.
This AT&T U-verse campaign is brilliantly executed. I'll be re-visiting it in future posts.
My attraction to advertising also occurred at a young age. My family would get up during the commercial and I was glued to the T.V. I have to admit that I enjoy watching the Super Bowl, but the commercials are my favorite part!
ReplyDeleteLove that commercial. Great advertising! Thanks for drawing my attention to your blog, Brian. I look forward to meeting with you next week.
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