Thursday, September 8, 2011

sO intense!

Did you notice the big O?

Of course you did if you invited K-Y® Brand INTENSE® into the action. That’s the product claim that has females panting with anticipation. Or at least that’s what the folks at K-Y so brazenly want the gentler sex to believe.

Emma surprises Alex during an uninhibited discussion on their relationship
I’m not sure who gets more excited here: females desiring that big moment, or males seeing their fantasy openly discussed in a commercial.

Either way, I’m guessing the market response to the advertisement has been, well, INTENSE.

The big moment in this advertisement isn’t the fireworks (ladies, you are welcome to argue with me), which is dazzling, it’s the words immediately preceding the skyrockets in flight:

It’s scientifically proven to
K-Y INTENSE Alex and EmmaFemale on female fireworks. Pretty provocative K-Y.

Scientifically proven? It has to be legitimate then. You can’t argue with science. But it does get one thinking: how many females were in the trial and how were the fireworks measured?

Uh, where was I? Oh, never mind.

By the way, the fireworks image isn’t blurry; this is what happens to your vision when that big moment is so ___________ (you fill in the blank).